Fb CEO Mark Zuckerberg speaks throughout a live-streamed digital and augmented actuality convention to announce the rebrand of Fb as Meta, on this display screen seize taken from a video launched October 28, 2021.

Fb | through Reuters

Meta, Fb’s dad or mum, has been advised by the U.Ok.’s competitors watchdog that it should promote gif-sharing platform Giphy.

The Competitors and Markets Authority stated Tuesday the deal might hurt social media customers and U.Ok. advertisers.

In August, the CMA said it had provisionally discovered Fb’s buy of Giphy would hurt competitors between social media platforms and take away a possible challenger within the show ad market.

On the time, the CMA stated it might require Fb to unwind the deal, which is reportedly worth $400 million, and unload Giphy if its competitors considerations are in the end confirmed.

When the deal was introduced, Fb stated it needed to additional combine Giphy into the Instagram app “so that individuals can discover simply the appropriate approach to specific themselves.”

The CMA fined Facebook £50.5 million ($67.4 million) in October for failing to supply common updates to indicate that it’s complying with an order. It stated Fb “considerably restricted the scope of these updates” regardless of repeated warnings.

Fb didn’t instantly reply to a CNBC request for remark.