SEO is an absolute game-changer when it comes to doing business online. Learn a few essential SEO tips that will help make your small business visible on the world wide web.
Search engine optimisation (SEO) is the online marketing strategy that will help return, and potential customers find your website whenever they search on search engines like Google, Bing or Yahoo. By building your site the right way and optimising the ideal keywords, you’ll drive more traffic to your page and generate more sales.
What’s the use of investing time, money, and effort into building a great-looking website if your customers can’t even find it? At this point, you’re probably asking yourself, ‘how can I make sure people are finding my website?’ In this article, we’re going to talk about it. We’re going to share six of the best SEO Melbourne tips for small businesses to help improve your online presence and drive more traffic to your site.
Find the Right Keywords
Keywords are phrases that search engines use to understand what your website is about. When you start typing something into the Google search bar, it attempts to guess what keywords are relevant by giving suggestions based on popular searches.
Once you better understand which words and phrases people are using when they look for products or services like yours, you can optimise your content around those keywords to make it easier for people to find you.
Establish Your Domain Name
The domain name is the web address where your business can be found online, like ‘acme-industries.com’. Your keyphrase (or something close) must be in this name so search engines can easily understand what your business is about.
You should also try to use keywords in the subdomain name of your website, like ‘blog.acme-industries.com’. This can help you rank higher on Google search engine result pages (SERPs).
Create Quality Content with Relevant Keywords
The content of your company’s blog posts are extremely important and should be optimised with relevant keywords. This will help search engines understand what your website is about and how it’s different from the competition.
When performing SEO on a small business blog, you want to include useful words for attracting targeted traffic but don’t go overboard by stuffing your posts full of irrelevant terms or phrases. Search engines see this as spam and will punish you by putting your site lower in the SERPs.
Optimise Your Website Navigation
When people visit your website, they should easily find what they’re looking for on their own. You can accomplish this with a well-designed structure that helps visitors get around without searching every page manually.
You should include a simple navigation bar on every page of your site that allows visitors to quickly find what they’re looking for. If someone is searching around and can’t find the information or product they want, you’ll lose them as a customer.
Make It Mobile-Friendly
If more than half of your website traffic comes from mobile devices, you need a mobile-friendly design. This means that users can easily navigate your website using their smartphones and tablets without any issues.
If someone is searching on their phone for products like yours, they’ll expect to find them in the search results when looking at small business websites. If your site isn’t optimised for mobile devices, people will go to your competitors instead.
Don’t Forget About Local SEO
If you’re a local business that wants customers who live nearby, then it’s important to optimise for mobile search and geo-targeting keywords like ‘dentist in Melbourne’. This helps potential customers find you when they type in the name of their city and the type of business they’re looking for.
You should also aim to have a Google My Business (GMB) page so you can list your company with all its relevant information, like hours, address, phone number and website link. This is an easy way for people in your area to find you on search engines when searching ‘dentist in New York’, for example.
SEO Melbourne is an important part of any business website, and small businesses can benefit from it as much as large companies do. By optimising your site with relevant keywords and creating quality content that’s easy to find, you’ll drive more search engine traffic to your page and generate more sales.